Essay on health promotion

Essay on health promotion

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An analysis of Beattie's model of health promotion | Ivory Research

The four quadrants represent the different ways in which health can be promoted by professionals, essay on health promotion, governments, and individuals, through health persuasion techniques, legislative action, personal counselling and community development.

Here, advice and recommendations are handed out, and policies and interventions designed to increase uptake of these recommendations are established. The aim of this is to protect individuals and communities. The essay on health promotion counselling approach and the community development approach both seek to empower and to enhance knowledge, understanding, essay on health promotion, and skills.

With the essay on health promotion counselling approach, this is achieved through a health professional assisting the individual to develop and reach their goals, rather than acting as an expert instructing them how to change.

The community development approach is similar to this, except that rather than focusing on individuals, the focus is on groups, such as local community groups Naidoo and WillsChapter 5. I have previously worked as a medical writer working with pharmaceutical companies in marketing medicines to health professionals. This fits best in the health persuasion quadrant of the model, representing an authoritative, or top down approach.

For example, essay on health promotion are NHS framework targets for doctors to reduce blood pressure across a range of patients, which would fall into the legislative action quadrant. My work was indirectly linked to this quadrant, essay on health promotion, as I worked mainly with the key opinion leaders who formulate blood pressure guidelines for example, for the European Society of Hypertension and British Hypertension Society and it is these guidelines that feed into the framework targets and NICE guidelines.

In addition, personal counselling approaches through, for example, Patients Advice and Liaison Service PALS and community development approaches coming from groups such as the Blood Pressure Association. Some authors suggest that contemporary health promotion should not focus exclusively on any one single element, such as disease prevention, or societal change Tannahill Here, the author sees health promotion as being made up of socio-economic, physical and environmental factors, education and learning, essay on health promotion, services and amenities, and community activities Tannahill There essay on health promotion several theories surrounding health behaviour, and many factors which act both as determinants of and barriers to change.

Individuals rely on many different factors when thinking about their health, such as their basic health knowledge, their level of motivation, general attitudes and beliefs and their self-concept Wills and EarleChapter 5.

The different behaviour change models take in to account these factors to greater or lesser extents. My personal opinion is that of the main models of health, the health action model represents the most satisfactory behaviour change model. This model examines why individuals act in ways that can appear irrational to others, for example through drug use or smoking, despite being aware of the health risks.

The health action model is built around three systems: the motivation system, the belief system and the normative system Tones ; Wills and EarleChapter essay on health promotion. The belief system is similar to that used in the health belief model, which states that individuals will change to protect their health based upon four circumstances: their likely susceptibility to a disease or illness, the potential severity of that illness, the existence of beneficial measures and the potential barriers to taking action Wills and EarleChapter 5.

The health belief model assumes that all individuals make decisions in a rational manner, by weighing up the pros and cons before acting in the most reasonable manner. For example, an individual who continues to engage in risky sexual behaviours despite knowing the health risks, thereby sacrificing long-term health for short-term pleasure. The normative system of the health action model represents outside influences on an individual, such as peer group influences, essay on health promotion, and acknowledges that essay on health promotion policy may play a role in health behaviours.

It offers the beginning of an explanation for some of the seemingly irrational health behaviours people exhibit by showing how outside influences may affect behaviour. Again, however, I feel that this oversimplifies the problem, and also adds to health inequalities by apportioning blame to the individual. Influences from the belief system and the normative system feed into the motivation system and also affect health behaviours and health outcomes Tones In this example he states that while an individual may feel assertive, with a high self-esteem, if their experiences within the group run counter to their expectations e.

if they are criticised rather than praised for their actions this can affect future health behaviours and attitudes Tones The health action model therefore takes into consideration some of the complexities of every day life, and the external influences which people often feel they have no control over Tones ; Wills and EarleChapter 5.

Such focus on the individual may be seen as blame and may lead to additional health inequalities. It is clear that devising activities that effectively change behaviour is a difficult task and to this end NICE have published guidelines relating to health behaviour interventions.

These guidelines stress the importance of working in partnerships, taking into account social context and developing programmes that work to help communities and individuals feel positive, set goals and to build resilience and key skills. These guidelines draw on evidence from a number of models, and I believe that it is the wide range of influences that will result in the most effective programmes NICE Wills, J.

and Earle, S. Theoretical perspectives on promoting public health. in Theory and research in promoting public health. Earle, S. and Spurr, S. Thomas, S. and Stewart, J. Optimising health promotion activities. Journal of Community Nursing 19 1 : Naidoo, J. and Wills, essay on health promotion, J.

Models and approaches to health promotion. in Health promotion: Foundations for practice. Tannahill, A. Health promotion: The Tannahill model revisited. Public Health : Tones, K. Devising strategies for preventing drug misuse: the role of the Health Action Model Health Education Research 2 4 : NICE NICE public health guidance 6: Behaviour change at population, community and individual level www.

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Essay on health promotion Orders Sign Out. References Wills, J. Ivory Research. November com, Published Accessed November 28, Previous Sample Next Sample. Similar essay samples Essay on Human Resource Management Practices Essay on Compare and Contrast Antigen Receptors With Pattern Recogniti Evaluating the potential accounting issues raised by a combination of Essay on Annexation of the Philippines Online DVD rental service. Online Essay on health promotion WhatsApp Messenger Email.

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What is Health Promotion

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